Custom vs. Template-based Web Design: Pros. and Cons.
Website Design

Custom vs. Template-based Web Design: Pros. and Cons.

Friday May 26, 2023

When it comes to creating a website for your business, one of the crucial decisions you need to make is whether to opt for custom web design or template-based design. Each approach has its own set of pros and cons. In this article, we will explore the advantages and disadvantages of both options, helping you make an informed choice for your website. Leanport GmbH, a renowned web design agency in Berlin, is here to guide you through this process.

Custom Web Design

Custom web design involves creating a website from scratch, tailored specifically to meet your business needs and branding requirements. Here are the pros and cons of choosing custom web design:


  1. Unique and personalized: A custom-designed website allows you to have a unique online presence that perfectly reflects your brand identity.
  2. Tailored functionality: You can incorporate custom features and functionalities to provide a seamless user experience and cater to specific business requirements.
  3. Scalability: Custom websites can easily scale as your business grows, accommodating future needs and expansions.


  1. Time-consuming: Building a custom website requires more time and effort, as it involves extensive planning, design, and development phases.
  2. Higher cost: Custom web design generally comes with a higher price tag compared to template-based design, as it involves more resources and expertise.

Template-based Web Design

Template-based web design involves using pre-designed website templates that can be customized with your content and branding elements. Let’s explore the pros and cons:


  1. Cost-effective: Templates are often more affordable compared to custom design, making them a suitable option for businesses with a limited budget.
  2. Faster development: With pre-designed templates, the development process is quicker, allowing you to launch your website faster.
  3. User-friendly: Templates usually come with intuitive interfaces, making it easier for non-technical users to update and manage the website.


  1. Limited uniqueness: Since templates are available to a wide range of users, your website may lack a distinctive look and feel.
    Constraints in customization: While templates offer some degree of customization, you may encounter limitations when trying to achieve specific design or functionality requirements.
  2. Less scalability: As your business grows, you may face challenges in scaling a template-based website to accommodate new features or changes.


Choosing between custom web design and template-based design depends on your business goals, budget, and specific requirements. Custom web design offers complete freedom and uniqueness, but it requires more time and investment. On the other hand, template-based design provides affordability and faster development, but with some limitations in customization.

At Leanport GmbH, a leading web design agency in Berlin, we understand the importance of creating a website that aligns with your business objectives. Our team of experts can help you make the right choice and deliver a website that represents your brand effectively. Contact us today to discuss your web design needs and take your online presence to new heights.

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